Marketing’s Cookie-Less Future
The advertising and marketing landscape is on the brink of a significant shift towards privacy, leading us toward a cookie-less future. Over the past decade, marketers have leveraged third-party cookies to fine-tune their approaches, foster brand-customer relationships, and measure the effectiveness of their campaigns [[1](https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends/2022/the-future-of-marketing-in-a-third-party-cookieless-world.html)]. However, increasing concerns over data privacy and the misuse of […]