Retail in 2024: Unified Commerce as Levers of Success

Unveiling the innovations that will redefine shopping.

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the Levers of Success for Retail in 2024
Unified Commerce the Levers of Success for Retail in 2024

By 2024, the retail landscape will be revolutionized by technologies like AR, MR, and AI. With the rise of unified commerce, the lines between online and offline shopping experiences are becoming increasingly blurred. Retailers leveraging these technologies are already reporting a 70% boost in conversion rates and 3X customer loyalty. Dive deep into the strategies and innovations that will shape the next decade of retail. Equip yourself with actionable insights and be at the forefront of this transformative journey. 

Challenges & Solutions

Challenge: Integrating the convenience of online shopping with the tactile experience of in-store browsing.

Solution: Unified Commerce platforms that offer a seamless transition between online and offline realms. Imagine browsing online and then walking into a store where the sales assistant already knows your preferences, ready to guide you.

Challenge: The modern retail landscape has seen a consistent 3-7% annual drop in footfall. With the rise of e-commerce and changing consumer habits, physical stores are witnessing fewer visitors.

Solution: Unified commerce strategies to bridge online and offline experiences. Think virtual try-ons with the option to pick up in-store or personalized in-store recommendations based on online browsing history.

Challenge: E-commerce giants capturing 70% of the online market.

Solution: Retailers can leverage AI-driven shopping experiences, offering personalized product recommendations, virtual fitting rooms, and interactive product demos. It’s about providing value beyond the purchase, creating memorable shopping experiences that keep customers coming back.

Challenge: The need for real-time data analytics.

Solution: Advanced AI-driven analytics tools that sift through data in real-time, extracting actionable insights. Retailers can predict trends, understand consumer behavior, and personalize shopping experiences like never before.

Challenge: Catering to an increasingly conscious consumer base that demands transparency and ethical sourcing.

Solution: Implementing blockchain technology to trace product origins, ensuring ethical sourcing and production. Retailers can provide a digital ‘passport’ for each product, detailing its journey from source to shelf.

Challenge: In an age of endless choices, how do retailers ensure customers keep coming back?

Solution: Beyond traditional loyalty programs, envision a system where customers earn rewards not just for purchases, but for engagement. Virtual workshops, feedback sessions, and more can all be avenues to earn loyalty points.

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Webinar Spotlight:

Unlock the Future: Retail 2024 Webinar.

The future of retail is here, and it’s nothing short of revolutionary. Join us for an enlightening session where industry stalwarts dissect the challenges of the modern retail landscape, spotlight groundbreaking innovations, and chart the path forward. This isn’t just a webinar; it’s a deep dive into the future. Equip yourself with actionable insights, explore solutions that are set to redefine retail, and be part of the retail renaissance

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Wassim Merheby

CEO – Verofax


Melissa Abou Haidar

Global Head of Retail solutions - Verofax


Ahmad Oriqat

Operation Manager New Balance

Unified Commerce & the Levers of Success for Retail in 2024

Turn products into your best marketing channel.

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Retail in 2024