The Future of Brand Marketing 2024: Turn Products into Your Best Marketing Channel

Discover the innovations that are redefining brand-consumer relationships in 2024.

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client shopping local retailer

By 2024, the brand marketing landscape will be reshaped by the power of connected products, turning them into direct marketing channels. Brands embracing this paradigm are already witnessing a surge in engagement rates and unparalleled brand loyalty. This webinar focuses on MarTech solutions redefining the brand-consumer relationship with connected products, direct commerce, and the power of real-time data.

Challenges & Solutions

Challenge: A staggering 20-30% of consumers express little to no brand loyalty. The digital age, with its plethora of choices, has made consumers more discerning and demanding.

Solution: Engage consumers in-store in real-time by turning products interactive. By leveraging augmented reality and digital overlays, brands can offer unique experiences on validated purchases, ensuring a personalized shopping journey.

Challenge: In multi-branded stores, brands often lose their voice, with the power resting in the hands of the retailer to influence purchase decisions.

Solution: Utilise computer vision technology for easy product recognition, allowing brands to create frictionless promotional campaigns. This ensures that brands can communicate their value proposition directly to consumers, even in a crowded retail environment.

Challenge: With the digital marketplace becoming increasingly saturated, the industry cost of acquisition has skyrocketed to $22, and this trend shows no sign of slowing down.

Solution: By turning products into interactive marketing tools, brands can maximize ROI on promotional marketing. This not only improves acquisition rates to an impressive 60% but also ensures a 6X retention rate, making every marketing dollar count.

Challenge: With stringent data privacy regulations coming into play, marketers face the daunting task of targeting effectively without relying on third-party cookies.

Solution: Brands can turn operations data-driven with real-time access to location-based consumer data. By understanding consumer behavior and preferences, brands can offer personalized experiences, ensuring relevance in every interaction.

Challenge: In today’s informed world, consumers demand transparency. Unvalidated sustainability claims can severely damage a brand’s reputation and trustworthiness.

Solution: By leveraging blockchain technology, brands can validate their sustainability claims, offering consumers a transparent view of the product’s journey from source to shelf.

Key Takeaways

Turning products into your best marketing channel.


Wassim Merheby

Wassim Merheby

CEO – Verofax


Rhea Sharring

Global Head of CPG
Solutions – Verofax

Vardarajan Prakash

GCC / ME Business and Market Entry Specialist

The Future of Brand Marketing 2024

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