Amidst the ever-evolving regulatory landscape geared towards combating global warming, international trade stands at a pivotal juncture. The European Union formalized the Carbon Border Adjustment Mechanism (CBAM) on 17th August 2023, laying down directives for its transitional phase, effective until 31st December 2025. Major global exporters of crucial commodities to the EU, encompassing steel, iron […]

Verofax is a traceability specialist for consumer packaged goods (CPG) brands. By creating a digital passport for each item in an inventory, and situating all of those passports within a digital twin, the startup makes inventories interactive and entirely traceable – driving highly accurate brand metrics and operational excellence. Verofax won the Artificial Intelligence award […]

Introduction to Augmented Reality What’s the story behind AR? Augmented Reality is a game-changer in the realm of technology. It’s like a secret lens that exposes an invisible layer of information right on top of our physical world. From enhancing gaming experiences to aiding complex surgeries, AR is creating waves. But, did you know it […]

The retail industry has been facing numerous challenges, most notably, a global pandemic, declining footfall in brick-and-mortar stores, and customer reluctance towards physical interactions. These hurdles have given rise to an urgent need for creative solutions. Recent developments suggest augmented reality (AR) technology might be retail’s unexpected savior, transforming the way consumers shop. Retail’s Pains […]

The advertising and marketing landscape is on the brink of a significant shift towards privacy, leading us toward a cookie-less future. Over the past decade, marketers have leveraged third-party cookies to fine-tune their approaches, foster brand-customer relationships, and measure the effectiveness of their campaigns [[1](https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends/2022/the-future-of-marketing-in-a-third-party-cookieless-world.html)]. However, increasing concerns over data privacy and the misuse of […]

Verofax, a Smart serialization and traceability solution provider recently joined forces with children’s STEM app Twin Science & Robotics, in sponsoring a scientific expedition to Antarctica to research the effects of microplastics on life, the environment and the melting of ice caps. Verofax, Twin Science & Robotics, and LikeToBe share a common aim of providing […]

Verofax, the leading MarTech solution for marketing and operational efficiencies, was crowned the winner of the Artificial Intelligence Award at the Rocket Fuel Startup Competition during the LEAP 2023 event in Riyadh (Feb 6-9). The award, powered by the Saudi Arabian National Technology Development Program and worth $150,000, recognizes Verofax’s disruptive approach to product digitization, utilizing cutting-edge artificial intelligence and computer […]

Verofax, the leader in brand marketing and AI-powered solutions for enterprise, was featured on Beban 2 (Episode 9, Mar 1, 2023), the hit entrepreneur & investment-themed reality TV program airing on Bahrain TV, Alrai TV and Dubai TV, as well as Shahid, the region’s largest video-on-demand platform. Beban is the world’s first TV show to provide an interactive crowdfunding element – Beban […]

Tracer Tech, headquartered in the Sharjah Research Technology and Innovation Park, is set to launch its new food safety and traceability application, powered by leading asset management platform provider Verofax.  Tracer’s food safety solution enables CPG brands and retailers to engage with consumers directly by turning products digitally enabled and verifiable. Built on top of Verofax’s blockchain-based traceability platform, the Tracer App empowers consumers to choose food items based on […]

As firms add new partners, grow into new locations, and strive to fulfill ever-changing regulatory requirements, today’s global supply chain requires increased visibility. Implementing supply chain transparency has become essential for businesses to assure quality, secure products, protect consumers, optimize inventory location, and ensure on-time market delivery. To meet these requirements, companies require tools that […]