Project Details
AB INBEV: Unmatched Product Experiences With Promotional Integrity
Sectors
Consumer Goods
Technology Used
AI vision
Location
FIFA 2022
Client
AB INBEV
As official sponsors of FIFA 2022 World Cup, Budweiser global promotional campaign needed to be immersive, engaging and frictionless, meant to onboard 20Mn consumers directly into CRM. Verofax was selected as the partner for delivering the experience.
01. Challenges
- Code under the cap promotions not delivering desired results on CX & conversion rates
- Limited data access on end-consumers
- High and increasing cost of acquisition online
02. Value Added by Verofax
- Innovative consumer engagement with interactive products as marketing channel
- Prevent promotional fraud with promotional proof of performance using cognitive AI vision
- Gather insights on shopper data and consumption statistics in real time
03. Top 5 Results
20x lowered cost of acquisition vs. online marketing
6x repeat purchase and customer retention
+60% Conversion rate vs under cap
80+ Customer satisfaction
(Net Promoter Score)
1000 data points on where, when & how many products consumed
Testimonials
Success in Words
Verofax solution for interactive packaging improved acquisition and engagement during our FIFA World Cup promotion. By turning our products into a direct-to-consumer communication channel we observed higher ROI on promotional marketing and better data-driven decisions.
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Tracer selected Verofax as a solution provider for its smart traceability and serialization to help retailers’ clear perishables with value offers, direct to shopper, co-funded by suppliers. With Verofax, Tracer can improve on food waste prevention and freshness management solutions to reduce waste by up to 30% in retail.
