Tracer and Verofax Join Hands to Usher food traceability in the UAE with a blockchain-based platform

Tracer Tech, headquartered in the Sharjah Research Technology and Innovation Park, is set to launch its new food safety and traceability application, powered by leading asset management platform provider Verofax.  Tracer’s food safety solution enables CPG brands and retailers to engage with consumers directly by turning products digitally enabled and verifiable. Built on top of Verofax’s blockchain-based traceability platform, the Tracer App empowers consumers to choose food items based on […]

GROWTH LEVER FOR CPG BRANDS IN THE WEB 3.0 ERA

Despite their proximity, consumer goods brand are most challenged in terms of customer knowledge. Post pandemic, the consumer demands are evolving, their shopping behavior is omnichannel and loyalty is decreasing – brands are struggling to acquire new customers and retain existing ones. The consumer of the future continues to transform and the only brands that […]

4 Benefits of Supply Chain Traceability Solutions for Your Business

As firms add new partners, grow into new locations, and strive to fulfill ever-changing regulatory requirements, today’s global supply chain requires increased visibility. Implementing supply chain transparency has become essential for businesses to assure quality, secure products, protect consumers, optimize inventory location, and ensure on-time market delivery. To meet these requirements, companies require tools that […]

MOU Between Verofax Asia and Distichain to Enable Empowered Digital Global Trade

DUBAI / KUALA LUMPUR, Jan 21, 2022 – (ACN Newswire) – Under the patronage of YB Tan Sri Datuk Seri Panglima Haji Annuar Bin Musa, Malaysian Minister of Communications and Multimedia, and with the participation of Malaysia Digital Economy Corporation (MDEC), a Memorandum of Understanding (MoU) was signed on January 12th, 2022, between Capt. Koh Chen Tien, Chairman of […]

Verofax secures $1.5M in pre-Series A to expand its Traceability as a Service Offering

Verofax Limited, an Asset Digitization and Traceability solutions provider, today announced closing a $1.5M pre-Series A round led by led by Benson Oak and Wami Capital, with Vernalis Capital and 500 Startups completing the group. Verofax utilizes patented technology incorporating Blockchain, Augmented Reality and Artificial Intelligence to provide ‘Traceability as a Service’, enabling brands to […]