Verofax, a Smart serialization and traceability solution provider recently joined forces with children’s STEM app Twin Science & Robotics, in sponsoring a scientific expedition to Antarctica to research the effects of microplastics on life, the environment and the melting of ice caps.
Verofax, Twin Science & Robotics, and LikeToBe share a common aim of providing “Tech for humanity” and partnered in support of the scientific expedition to Antarctica. Polar Explorer Antony Jinman, the twelfth Briton to have skied to the geographic North Pole and ski solo to the geographic South Pole led the expedition in December 2021 and spent 2 months in Antarctica gathering data on how microplastics are affecting the environment and wildlife.
The aim of this tri-partite collaboration is meant to inspire young children to act responsibly by educating them on responsible consumption, in line with UNSDG goal #12, through gamification and turning children into advocates of sustainability for influencing older generations.
Antony Jinman documented the expedition and answered children’s questions in a series of interactive videos via the Twin Science app for children aged 7-12, hoping to encourage them to seek answers to questions such as “What are Microplastics, where do they come from and how does it affect life and the environment?”, “What would happen to the Antarctic habitat if all the ice caps melted” and “What can we all do as responsible individuals?”.
Antony Jinman stated: “This expedition to Antarctica is really promising and aims to provide insights on microplastics’ impact on life and the environment. We are happy to be partnering with Twin Science and Verofax to engage children on the expedition and the many challenges we faced to collect scientific evidence. Twin science in-app education and Verofax sustainable lifestyle tracker are great vehicles to drive awareness on how to act responsibly and opt for greener choices”.
Wassim Merheby, CEO of Verofax, explained, “Verofax solution enables transparency and auditability on consumer goods’ sustainable credentials. Sustainable brands can now engage with consumers and retailers and upsell their certified “Green” range of products. With the use of our Blockchain traceability solution, retailers and consumers are empowered to check and validate product lifecycle assessment before purchasing, interact with the product and advocate sustainable brands among peers. We believe that sustainable education for youth, as influencers of change, is of paramount importance and Twin science’s education through gamification is a very powerful medium”.
Aside Altintas, CEO and co-founder of Twin Science, says “This is a new approach to education. First, it excites us immensely to bring young ‘Twinners’ through our Twinscience app, along for this incredible journey to Antarctica and have them overcome challenges with Antony in real-time. Secondly, with Verofax, we want to not just tell but show children how real climate change is and that they themselves can take action to combat this. In the Twin app, all our content aims to show children how to use STEM for good, and we believe this is a great opportunity to do so. To this date, we have had over 500,000 children use our STEM kits and STEM apps or attend our STEM workshops, and we have seen them use their know-how to invent earthquake detectors, reforestation robots, or ocean cleaning ships. We hope that what they experience on this journey will inspire them to revert the effects of climate change one day.”
Prof Ger Graus OBE, the Project and Education Advisor of this partnership, explained: “As someone who is a firm believer in introducing children to the wonderful role models who provide inspiration and aspiration, I am confident in this partnership’s ability to have true social, environmental, and sustainable impact.”
Research shows that 60% of consumers are willing to pay a premium for products that are validated sustainable. Verofax lifestyle tracker, via unique identifiers applied on product labels, offers a digital link to access sustainable Lifecycle assessment stored on an immutable blockchain. Brands that have their products certified by leading auditors, are benchmarked against the respective industry average, and rated accordingly. Verofax enables retailers to take an active role on sustainability by setting green criteria for products to range in store and consumers are empowered to sort products based on sustainable ratings and vote green with their wallets.
Founded in 2018, Verofax’s blockchain-powered ‘Traceability as a Service’ solution enables brands to validate their sustainability claims with a repository of credentials, while bringing their products to life with unique digital IDs offering immersive customer experiences. Verofax helps brands to upsell their sustainable product range based on sustainable rating metrics, which includes 6 data points in line with UNSDG Goal No.12.
Verofax Limited has received investment from global investors such as Benson Oak Ventures, Wami Capital and 500 Startups, totalling $3.0M. Verofax is a Microsoft Gold partner, co-selling on enterprise solution platforms Microsoft AppSource, Amazon AWS and Alibaba’s AntChain.
For more information, visit https://www.verofax.com/industries/sustainability/
Twin Science & Robotics is a new-generation edtech startup that empowers children with 21st-century skills and provides STEM education with a humanitarian perspective through its physical and digital products. The company started within the scope of YGA’s World Science Movement, a social responsibility project that organized science workshops throughout Anatolia. Twin was incorporated in October 2017 and raised $2.5M seed-round investment to-date. Staying loyal to its NGO roots, Twin donates part of its revenue to social responsibility projects. For more information, visit https://www.twinscience.com/en/what-is-climate-change-for-kids/