Retail’s Unlikely Savior
The retail industry has been facing numerous challenges, most notably, a global pandemic, declining footfall in brick-and-mortar stores, and customer reluctance towards physical interactions. These hurdles have given rise to an urgent need for creative solutions. Recent developments suggest augmented reality (AR) technology might be retail’s unexpected savior, transforming the way consumers shop. Retail’s Pains: […]
Marketing’s Cookie-Less Future
The advertising and marketing landscape is on the brink of a significant shift towards privacy, leading us toward a cookie-less future. Over the past decade, marketers have leveraged third-party cookies to fine-tune their approaches, foster brand-customer relationships, and measure the effectiveness of their campaigns [[1](https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends/2022/the-future-of-marketing-in-a-third-party-cookieless-world.html)]. However, increasing concerns over data privacy and the misuse of […]
The Future of Sustainable Labels, How Everyone Can Get Involved.
In a landmark move, France recently enacted a regulation requiring clothing items to carry labels detailing their precise climate impact. While this regulation reflects an important step towards greater transparency and sustainability in the fashion industry, it presents a significant challenge due to the complexity of measuring a garment’s environmental footprint. That’s because measuring the […]
Verofax Wins Artificial Intelligence Award at LEAP23
Verofax, the leading MarTech solution for marketing and operational efficiencies, was crowned the winner of the Artificial Intelligence Award at the Rocket Fuel Startup Competition during the LEAP 2023 event in Riyadh (Feb 6-9). The award, powered by the Saudi Arabian National Technology Development Program and worth $150,000, recognizes Verofax’s disruptive approach to product digitization, utilizing cutting-edge artificial intelligence and computer […]
Verofax to raise US$750,000 on Beban Crowdfunding Platform
Verofax, the leader in brand marketing and AI-powered solutions for enterprise, was featured on Beban 2 (Episode 9, Mar 1, 2023), the hit entrepreneur & investment-themed reality TV program airing on Bahrain TV, Alrai TV and Dubai TV, as well as Shahid, the region’s largest video-on-demand platform. Beban is the world’s first TV show to provide an interactive crowdfunding element – Beban […]
Verofax – one of the Finalists for FINTECH SME Awards 2021
Verofax is proud to announce that we are selected as the Finetech SME Awards 2021 (Small and medium-sized enterprises) as a finalist. Verofax lending decision automation and customer recommendation services lowers risk and optimizes bank’s profits with advanced assessment tools that augment staff capabilities. What Is SME Awards? “The SME Awards identify start-ups, innovative SME’s with exemplary products […]
Verofax ASIA and AURI to launch sustainable Traceability APP Powered by AntChain
KUALA LUMPUR, Dec 7, 2020 – (ACN Newswire) – Verofax Asia and Auri, a lifestyle brand with headquarters in Kuala Lumpur, announced the signing of an MOU to jointly launch an Asset Digitization and Traceability Application for sustainable product passporting, to be adopted by suppliers of fashion and lifestyle products in the industry from Q1 […]
Tracer and Verofax Join Hands to Usher food traceability in the UAE with a blockchain-based platform
Tracer Tech, headquartered in the Sharjah Research Technology and Innovation Park, is set to launch its new food safety and traceability application, powered by leading asset management platform provider Verofax. Tracer’s food safety solution enables CPG brands and retailers to engage with consumers directly by turning products digitally enabled and verifiable. Built on top of Verofax’s blockchain-based traceability platform, the Tracer App empowers consumers to choose food items based on […]
4 Benefits of Supply Chain Traceability Solutions for Your Business
As firms add new partners, grow into new locations, and strive to fulfill ever-changing regulatory requirements, today’s global supply chain requires increased visibility. Implementing supply chain transparency has become essential for businesses to assure quality, secure products, protect consumers, optimize inventory location, and ensure on-time market delivery. To meet these requirements, companies require tools that […]
MOU Between Verofax Asia and Distichain to Enable Empowered Digital Global Trade
DUBAI / KUALA LUMPUR, Jan 21, 2022 – (ACN Newswire) – Under the patronage of YB Tan Sri Datuk Seri Panglima Haji Annuar Bin Musa, Malaysian Minister of Communications and Multimedia, and with the participation of Malaysia Digital Economy Corporation (MDEC), a Memorandum of Understanding (MoU) was signed on January 12th, 2022, between Capt. Koh Chen Tien, Chairman of […]
